Turn your game into a toy empire.

Retoy lets game developers take their characters to the real world.

We invented Telepods, made famous by Hasbro. Now it's your turn.

CREATE TOYS IRL!

Design a custom toy line based on your game in as little as 15 minutes. Just upload a 3D model and we'll help you move it into production.

TOYS THAT LEVEL UP.

Every Retoy-powered figure has the ability to "talk" to your game. Our simple SDK and cloud-based platform lets you make toys that are physically present even as players level up in the game. It's up to you to define how your toys and game interact.

SELL TOYS JUST LIKE IN-APP PURCHASES.

Turn your game into a toy store. Tap into Retoy's ToyShop API and start selling physical collectibles inside your iOS or Android game. We'll make it easy for you to do it all, from storefront integration and transaction processing to print-on-demand services and distribution.

WHO IS RETOY?

We're a group of inventors, game designers and obsessive toy collectors on a mission: to bring in-app purchases to life in the real world. We've helped Rovio and Hasbro do it with Telepods. Now it's your turn. Get on the list for our private beta, opening later in 2014, using the link above, or drop us a line to say "hey" at hello@retoy.com.